I am a PhD Scholar at IIM Lucknow, India and working in the area of design perception and brand equity.

(See my biography page for more information).


Publications:
Consumer Based Brand Equity Derived from Visual Design Perception of Interactive Devices

This paper empirically establishes how a visually appealing interactive device can have a positive effect on the consumer based brand equity for the manufacturer, achieved via a great user experience.

Article: Print

$US10.00

Published online: October 10, 2014

$US5.00